Hi, I'm Zoë

Two years into my teaching career, my spending was through the roof. My time was spent writing the same comments in jotters over and over again, and my wages were spent on expensive stickers to give pupils the praise they deserved for their hard work, but could only be used once. Stamps were the solution to both problems, but I couldn't find any that felt like the perfect fit for my classroom. So I designed and made my own.

Soon the pupils in my class would request a 'unicorn' stamp or a 'football' stamp, and got genuinely excited when I used a new design they hadn't seen before in their jotters. I was saving time by stamping reminders to 'use a ruler' instead of handwriting them. Saving money by reusing the refillable stamps over and over again instead of buying new stickers. And building pupils' enthusiasm and excitement to achieve a new stamp in their jotter. I also had more time during lessons to live mark, provide instant verbal feedback and see which pupils had read and actioned my previous feedback. I fell in love with the process of designing new stamps to use in my classroom that had a genuine purpose, making the stamps and then watching my class get excited when new ones were introduced.

I quickly learned that other teachers had the same need for meaningful feedback stamps that their pupils felt excited to achieve. Et voilà. Making stamps became my fully fledged business. And here we are six years later, still loving the process and loving helping teachers out even more.

This isn't a business I run instead of teaching. It's one I run alongside it (in my evenings and weekends).

I'm still a full-time primary teacher. I've been in the classroom since 2018, and everything I sell gets tested in real classrooms first. The wording, the size, the ink, whether a pupil actually lights up when they see it in their jotter.

If a design doesn't earn its place on my own desk, it doesn't go on the website.

That's what "by teachers, for teachers" actually means.